Now we’re left with BlackBerry

Microsoft enters fitness market with Band: a $199 tracker that works with iOS and Android as well as its cloud health platform. It’s been brewing a while if the...

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Microsoft enters fitness market with Band: a $199 tracker that works with iOS and Android as well as its cloud health platform. It’s been brewing a while if the software giant will release their wear this year. Well, it’s finally here, and it does look pretty simple and clean. The device spots 10 sensors reportedly with charge time lasting up to 48hours. What’s new with sensors in the wearable space is UC sensor, stress sensor, built in GPS etc.
Microsoft is partnering with Gold’s Gym, MyFitnessapal, RunKeeper,MapNyFitness and Jawbone. Now MS seems to not only be getting smart with building ecosystems but as well taking one more stepbforward into roping support for other platforms. While this is a smart move, the key is how MS will be able to optimise this business model to its advantage. Something we should be observing keenly over the next 4 quarters.

Reference:
http://www.independent.co.uk/life-style/gadgets-and-tech/microsoft-enters-fitness-market-with-band-a-199-tracker-that-works-with-ios-and-android-9827593.html

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