The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.
Digital Transformation quests can lead to burst dreams. Understanding of it and therefore applying it to the right context is still an area that business-technology functions need to jointly establish or arrive at. Simply applying the latest technologies to your business in assumption of realizing the Digital benefits may be a hallucination that could come back and “slap your business” in it’s face.
I defining what is “Digital Transformation”, I’ve read many attempts to provide a real meaning to the terminology. Altimeter does a good job of providing the basis and context to what it is and what it’s purpose is. Altimeter Group defines Digital Transformation as: The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch-point in the customer experience lifecycle.
For more about this, read the article The 2014 State of Digital Transformation | Altimeter Group