It’s not as far-fetched as it sounds… downloading your preferred Mobile Network operator as an application is closer than you think.
Over the past 5 years alone we’ve witnessed an incredible shift in intelligence from networks to devices; a shift in the “VAS Intelligence Curve” if you will, from networks with legacy Value Added Service enablers towards smartphones with incredible display technologies, processing power and storage.
Once, the mobile network was the WHOLE phone. Now, at most it is simply a “phone” or “call” icon lost amongst hundreds of other icons on the phone’s desktop. Smartphones have ruptured the classic VAS applications from mobile networks – effectively detaching them from the mobile network and placing them on the desktop of the device.